These are just some of the hundreds of stories and projects that Eblana is involved in every year.

Interviewing Tom Cruise on behalf of UCI at the Stockholm premier of Jack Reacher.

On The Red Carpet With Tom Cruise

The Swedish premier of the new Tom Cruis movie “Jack Reacher” saw me join arguably Hollywood’s biggest movie star on the red carpet at the behest of United Pictures International.

Together, cameraman Tomas Håvik and I captured the atmosphere of Cruise’s first vist to Stockholm as hundreds of fans queued patiently in sub-zero temperatures for autographs, pictures and handshakes.

We interviewed Tom, director Christopher McQuarrie and co-star Rosamund Pike and quickly sent the footage to California, where it was cabled out around the world.


Goodbye, Råsunda

After meeting social technologist Christian Payne in Stockholm, I took a lightweight kit (iPhone 4S and a Canon G1x) to the final day at Sweden’s national soccer stadium. As it closed after 75 years, fans were allowed in to take souvenirs before the wrecking ball levels it and apartments are built there instead.



Goodby, Råsunda – Swedish fans invited to dismantle national stadium by football association. from Philip O Connor on Vimeo.

Guns and football – tourist fans firing Kalashnikovs at Euro 2012

The stories coming out of Euro 2012 weren’t just about soccer – there was history, politics and tourism too.

On my last day in Kiev, I joined a minbus full of fans headed to the city’s outskirts to take part in a tourist activity that proved very popular among football supporters – firing Kalashnikovs at a shooting range.

After E

An idea from the Swedish Institute to interview the surviving members of the Esbjörn Svensson Trio (e.s.t.) led to the unearthing of a bigger story and a better way of telling it. The Institute commissioned a film which received its premiere in December of 2012.

A Parish Far From Home

The biggest thing for me this year has been the launch of my first book, “A Parish Far From Home”, about how Gaelic football brought the Irish in Sweden closer together.

The PR campaign has so far seen TV and national and local  radio appearances, as well as articles in major newspapers like the Irish Independent, the Irish Mirror and the Evening Herald. A special effort has been made to reach out to non-traditional outlets like bloggers and others active in social media – these efforts have so far proved to be very successful.

The book has been nominated for two of the most prestigious awards in Irish publishing- Sports Book of the Year at the Irish Book Awards and the William Hill Sports Book of the Year.




The cover of the first issue of 'Totally Stockholm'

Totally Stockholm

November saw the launch of Stockholm’s first English-language magazine, ‘Totally Stockholm’, which I’m very proud to edit. Owned by HKM Media and free at the point of distribution, Totally Stockholm is a sister publication to ‘Totally Dublin’, which has come out in the Irish capital for 87 months in a row.

It’s a stylish magazine covering the best that the Swedish capital has to offer, with comprehensive listings of what’s on and some of the best writing around.

The next step will be to develop the magazine’s social media presence and make it a living, breathing part of Stockholm life.






Diamond League Athletics

Year after year, the big sporting events in Sweden are centred around soccer, tennis and football and when the rest of the country goes off on holiday, I’m often to be found in some arena or other with a dictaphone and a camera.

Today it was the DN Galan press conference, which led to an article for Reuters plus this picture on their newswire.

Usain Bolt writes a greeting to the people of South Korea



“Goitom takes Spanish ‘tiki-taka” to Sweden”

Henok Goitom profile picture taken by Philip O'Connor for Reuters feature.

Soccer feature for the Reuters news agency about a local soccer club set up by Almeria striker Henok Goitom. Spain’s national teams currently dominate the soccer scene, and Goitom and his friends and family share the Spaniard’s belief in fast, technical football.



“Big shots take centre stage in Stockholm”

Another article for Reuters Sports, this time about how the Stockholm Diamond League athletics organisers brought track and field to the people of the Swedish capital.




Usain Bolt, the world's fastest man, signs an autograph for a young fan in Stockholm, summer 2010



Pythagoras Museum

A short film experiment, the intention was to showcase what can be done with the handheld Zoom Q3 video dictaphone. The good people at Pythagoras work long and hard to find innovative ways to gain exposure for the museum, and I was more than happy to help.


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